Levon Travel is launching a monthly digest that will be your go-to source for the latest developments around Armenia tourism. In this monthly roundup, we will focus on the events that unfolded over the past month.
We will try to cover a diverse array of events, including exhibitions, festivals, and other initiatives that are aimed at making Armenia a perfect tourism destination.
Beyond events, we will also present the latest media publications that shed light on the allure of traveling to Armenia, providing insights into the unique experiences awaiting tourists. So here it is our February-March travel digest for all those interested in Armenia tourism.
Armenia Tourism at ITB
Levon Travel agency participated in the prestigious international tourism fair ITB Berlin 2024. Since 1999, the agency has been a co-exhibitor, representing Armenia and showcasing its extensive travel services.
Ten dedicated representatives from various sectors of the tourism industry were present at the pavilion to showcase the country as a captivating destination for travelers. Armenia’s Ambassador to Germany Viktor Yengibaryan was among the visitors.
According to organizers, nearly 100,000 people visited the exhibition.
Gyumri Market Renovation
Photo: TUMO
Gyumri is one of the popular travel destinations in Armenia. Being a city with a unique culture, old buildings, and unmatched cuisine, the Gyumri tourism sector will undergo major changes with a great initiative implemented by TUMO.
TUMO, in collaboration with the European Union, will start the restoration of the city’s historic market. In addition, an International Culinary School will be established to position the city as a regional hub for tourism and gastronomy. This will for sure inject life into the long-abandoned Gyumri market.
The good news is the school will annually accommodate 30 students, most benefiting from scholarships for a tuition-free education. TUMO is crafting a cutting-edge curriculum in collaboration with the prestigious Institut Lyfe, promising students a fusion of Armenian culinary heritage and global culinary excellence. Moreover, the best students will continue their studies at Institut Lyfe in Lyon.
Accessible Dilijan Project
The first accessible tourism project has been developed in Armenia’s resort town of Dilijan. Armenia has much to do in this direction. Unfortunately, limited services are catering to inclusive individuals. Thus, the new project is very important. The Accessible Dilijan is a pioneering initiative that focuses on creating inclusive spaces for people with special needs.
Collaborating with #GotoDili and AR Trails, the Accessible Dilijan project introduces an innovative approach to inclusive tourism. AR Trails, an app designed to unveil Dilijan’s hidden gems, offers special routes, including a city tour, a hiking tour to the “Hidden Waterfall,” and a virtual information center detailing various tourist routes around Dilijan.
A significant milestone in the project is the opening of Armenia’s first fully equipped trail for individuals with limited mobility near Lake Parz in Dilijan National Park. Now, individuals using wheelchairs can explore the beauty of Dilijan’s iconic lake and its surroundings.
TripAdvisor Lists Yerevan Among Best of the Best
Yerevan has proudly secured its place among the world’s Best Cultural Destinations in TripAdvisor’s prestigious Travelers’ Choice Awards Best of the Best 2024. The list includes the destinations that received a high volume of exceptional reviews from the TripAdvisor community over a year.
TripAdvisor mentions the historical challenges that Yerevan faced throughout its long history from foreign occupation to gaining independence. Despite all difficulties, Armenia’s capital city can offer a glimpse into the history that survived. The source refers to Matenadaran and the ruins of the Erebuni Fortress.
Lavash Among World’s Best Breads
CNN issued a list of the world’s most exceptional breads in a celebration of global culinary diversity. Armenian lavash is recognized for its symbolic role in Armenian culture. The article points to the fact that the intensive process of crafting lavash involves the efforts of several people. The groups of women roll and stretch dough before baking it in traditional clay ovens. And, of course, CNN mentions that the Armenian bread has been inscribed on the UNESCO List of Intangible Cultural Heritage.